Organization
Building consensus and cooperation among the many groups and individuals who have a role in the revitalization process. 

Promotion
Marketing the traditional commercial district's assets to customers, potential investors, new businesses, local citizens and visitors.

Design
Enhancing the physical appearance of the commercial district by rehabilitating historic buildings, encouraging supportive new construction, developing sensitive design management systems, and long-term planning.  

Economic Restructuring
Strengthening the district's existing economic base while finding ways to expand it to meet new opportunities — and challenges from outlying development.